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| Only 13% of CN’s customers reported a high-level
of satisfaction, compared with 25% for CP. Photograph by: Reuters, Reuters |
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Published: March 3rd 2010
Source: By Scott Deveau, Financial Post
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Customers of Canada largest
railways have issued a damning review of the quality of service they
have received in recent years with nearly two-thirds claiming to
have suffered a “significant financial loss” as a result of poor
rail service.
The findings are part of the federal government’s ongoing Rail
Freight Service Review process which could potentially lead to
greater regulation of the rail industry in Canada after the
recommendations of the commission are given to Parliament in the
fall.
Some of the initial findings contained in a survey of 269 shippers
across the country not only chastises Canadian National Railway Co.
and Canadian Pacific Railway Ltd. for unsatisfactory service, but
also the regulatory system they claim is “cumbersome and expensive”
and leaves little recourse for shippers.
Only about 17% of those surveyed said they have a high level of
satisfaction in the service they have received from either CN or CP.
Typically, such customer satisfaction surveys elicit a response in
the 50% to 70% range, said Andrew Ennis, who conducted the survey by
NRG Research Group on behalf of the federal government.
Moreover, 62% of those surveyed said they had suffered significant
financial losses, sometimes in the millions, as a result, Mr. Ennis
added.
Terminal operators, port authorities and shipping lines have also
reported concerns about the level of service they have received from
the rails.
“Most businesses, if you don’t have satisfied customers, you go out
of business,” Mr. Ennis said. “I think, quite frankly, there’s not
many options.”
Those with access to both railways and other forms of transportation
report higher levels of satisfaction. But those that don’t often say
they are “captive.”
There is also a marked difference between CN and CP. Only 13% of
CN’s customers reported a high-level of satisfaction, compared with
25% for CP.
“CN is viewed as the more efficient railway, however, it needs to
focus more attention on its customers and their service needs,” the
report states.
While shippers do not want to see the government take over the
railways again or to heavily regulate them, they would like some
measures implemented to balance the playing field, said Bob
Ballantyne, president of the Canadian Industrial Transportation
Association, the main shipper lobby group.
The shippers would like to see some sort of financial penalties made
available if rail cars show up late, like the demurrage fees the
railways charge shippers.
They would also like to see some sort of standard of service set by
the government which would impose financial penalties if that
standard wasn’t achieved, he said.
Shippers find the existing avenues through the Canadian
Transportation Act “cumbersome and expensive,” and often complain
that they need to “staff up” to file a claim against a railway, Mr.
Ennis said. But those that do, say they are satisfied 70% of the
time by the outcome, he noted.
“In principle, shippers would be just as happy to have the
government not involved and be able to sit down with the railways
and work all this stuff out,” Mr. Ballantyne said. “But if the
railways basically give their customers the middle finger and say
this is it, pay up or we won’t service your plant, there has to be
something that serves as a surrogate for normal competition.”
A spokesman for Rob Merrifield, Minister of State for Transport,
said Ottawa will wait for the commission’s recommendations this fall
before making any decisions on whether further action is required as
a result of the review.
A spokesman for CP said the railway would not comment on the survey
but would give a presentation to the commission itself.
CN stands by the quality of its service, but acknowledges the
company is looking at ways to improve those relationships.


