Published:
May 9th 2011
Source:
Canadian Labour Congress
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Georgetti says use new media to get the message out
VANCOUVER – The president of the Canadian
Labour Congress says that unions have had
many successes in standing up for working
people, and he is calling on the labour
movement to use every form of media
available to tell that story.
“We have to make the winning argument that a
strong labour movement whose members have
good wages and benefits lifts everyone up,
including non-union workers and all
businesses. Because without unions, the
standard of living will drop for everyone,”
Georgetti said. He was speaking to 2600
delegates and visitors at the CLC’s 26th
Constitutional Convention occurring in
Vancouver.
Georgetti said that there are powerful
forces that oppose the union agenda of good
jobs for all and more equality in society.
“Too often unions are portrayed negatively,
inaccurately and unfairly. Put simply, we’ve
been framed. Framed by our opponents, by big
business, in the media they own and by
right-wing governments.”
Georgetti added, “We must examine our public
image as unions and be willing to reconsider
our strategies to address it. This
convention is where we also start a new
mission to work harder and work smarter than
ever at presenting a realistic image of our
labour movement to the public through the
media. And through an improved public image
and the use of accessible social media like
Twitter, Facebook, texting and the Internet,
we are going to step completely out of their
distorted frame, starting at this
convention.”
Georgetti said, however, that the improved
use of media by unions has already begun. He
pointed to labour’s advocacy to win
improvements to the Canada and Quebec
Pension Plans. “We have shown with our CPP/QPP
campaign that when we go on the offensive
with labour’s issues, it is our opponents
who are forced to react and who cannot
control the debate.”
The CLC’s convention is occurring at the
Vancouver Convention Centre between May 9th
and 13th and the 2011 theme is “Good Jobs.
Better Lives. Unions make a difference.” For
complete details on the CLC convention
agenda and arrangements please see:
http://www.canadianlabour.ca/convention/2011-convention/home

